The African-American cast isn’t the only reason “War Room” is a departure for the brothers. I’m just not going to get it financed.”)Īlso Read: Faith-Based Movies' Box Office Goes to Hell (Director Ridley Scott defended the lack of diversity in his film by saying, “I can’t mount a film of this budget … and say that my lead actor is Muhammad so-and-so from such-and-such. “It was the right decision to cast these wonderful actors and this is one of the first faith-based films we’ve seen that reaches so strongly across racial lines.”ĭiversity has been a sticking point in several recent Bible-based movies, which have drawn criticism and even boycotts in the case of last year’s “Exodus: God and Kings,” a big-budget epic from Fox that defied historical accuracy with an all-white cast that included Christian Bale as Moses. It would be a different film from any other perspective,” Alex Kendrick said. The passion, humor, and emotion we were looking for is so powerful from these characters. “We believe this story is best told from this vantage point. Stallings and New York Times best-selling Christian author Priscilla Shirer star as a middle-aged couple struggling in their marriage until they meet a stranger (Karen Abercrombie) points out the power of prayer.Īlso Read: 'God's Not Dead' Isn't Going Away, and Neither Are Faith-Based FilmsĪlex Kendrick, who produced with his brother Stephen, and also directed and has a role in “War Room,” told TheWrap he wasn’t trying to make a statement with the casting. The biggest twist with the new film is its primarily African-American cast - T.C. The marketing has increasingly become narrowly focused and social media-heavy, but mainstream awareness of their films seems to be growing. With “War Room,” the Kendricks have utilized the same formula that made those films hits: a hyper-tight budget and grassroots mobilizing of churchgoers via special screenings with pastors. “They have evolved in their commercial approach and have done what has been the goal of many in the faith-based movie market: They are seen as successful filmmakers that happen to be Christians,” industry analyst Seth Willenson told TheWrap. “War Room,” with a more ambitious $3 million budget, is on track to gross $4 million to $5 million with its debut nationwide in a modest 1,100 theaters via Affirm Films, Sony’s Christian label.Īlso Read: Faith-Based 'Exodus' Crucified on Social Media for 'Whitewashing' Bible Their last three previous movies - 2006’s “Facing the Giants,” 2008’s “Fireproof,” which was the highest-grossing indie that year, and 2011’s “Courageous” - have taken in $87 million at the box office on a combined budget of $2.6 million. The brothers have emerged as the most commercially successful independent producers of faith-based films. See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.The last week in August is not a prime movie release slot, but there’s one new opener on Friday that is primed to exceed expectations: “War Room,” the latest Christian-themed feature by Georgia-based filmmakers Alex and Stephen Kendrick. Latest Ranking on Cumulative Box Office ListsĪll Time Domestic Box Office (Rank 1,201-1,300)Īll Time International Box Office (Rank 5,701-5,800)Īll Time Worldwide Box Office (Rank 2,201-2,300) theaters, 7.1 weeks average run per theater $3,000,000 (worldwide box office is 24.7 times production budget)ġ,135 opening theaters/1,945 max. Tony must decide if he will make amends to his family and prove Miss Clara's wisdom that victories don't come by accident.ĥ.97 (domestic box office/biggest weekend) As Elizabeth tries to fight for her family, Tony's hidden struggles come to light. But their lives take an unexpected turn when Elizabeth meets her newest client, Miss Clara, and is challenged to establish a "war room" and a battle plan of prayer for her family. While Tony basks in his professional success and flirts with temptation, Elizabeth resigns herself to increasing bitterness. Tony and Elizabeth Jordan's world is actually crumbling under the strain of a failing marriage. Tony and Elizabeth Jordan have it all-great jobs, a beautiful daughter, and their dream house.
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